One way that many companies promote their business online is by
having content about their business created for them. This
content is then posted on either their website, their blog, a
social media site, or an article site.
What do these articles do for their business? Of course just
letting readers know about a business is greatly beneficial to
any business. There are some content creation strategies
that a business will want to focus on when creating their
articles. Why? Because a business will want these articles to
rank as high as possible in the Google search engine so that the
article can get as many readers as possible.
Using certain keywords in an article a certain percentage of the
time is a strategy that is used by many when creating content.
Using keywords to many times and using keyword stuffing to get
an advantage in search engines will not work and the article
will get penalized by the search engines. It is best to keep
keyword density at 2% or 3%.
Another strategy that is used when creating content for a
business is to make sure that there is a link in the article
that leads back to the company website. This of course becomes
very useful if your article is going in an article website or
social media site. Creating backlinks like this also give your
website more authority as far as Google is concerned.
Have a good week!