Banner advertising emerged as an effective way of internet
marketing back in the 90s. The context of this marketing
strategy has changed – from posting ads on billboards to posting
ads on different websites.
When a client clicks on a banner, he/she is redirected to the
website that is advertising the product. Some banner ads are based on PPC (Pay Per Click) advertising which means the publishing site earns whenever the ad is clicked.
There are so many ads on the net that many readers ignore them. In order to remain effective when using this marketing strategy, you need to consider the following guidelines:
1. Create urgency – use catchy phrases such as “hurry while
stocks lasts” and “limited time offer”.
2. Size matters – Make your banner ads large and visually
appealing. This makes them conspicuous.
3. Be simple – avoid too many graphics, animation or flashing
images. Convey the intention in as few words as possible.
4. Take advantage of social media – place the banner ads on
social media sites like Facebook and Twitter.
Have a great week!